Omnichannel Customer Acquisition and Partnerships Manager - Global

  • Ubicación:Reino Unido, London
  • Fecha de publicación11 Abr 2022

Purpose of role:

Lead the step-change in customer acquisition across our online and offline channels, leveraging our global brand to create highly profitable customers globally.


Role details:

  • Lead all forecasting, budgeting, and preparation of Omnichannel Marketing Plans for delivery across each channel including, spend, KPI definition, and delivery milestones
  • Proactively manage and drive the internal team and media agencies to deliver our target volumes whilst managing CPAs by region/channel/corridor
  • Constantly review agency performance and seek new ways and partners to drive performance
  • Ensure a robust testing methodology is employed to increase leads, completed customer registration, and conversion to transact across all channels
  • Develop creative initiatives to achieve the company`s objectives, from idea generation, through scoping, approval, test, to rollout, measurement, and growth
  • Champion a rigorous analytics and data led strategy for channel management, using internal tools and industry-standard providers including Google Analytics, Data Studio, Tableau, and others to create dashboards and reports to support the growth ambitions
  • Develop and communicate a deep understanding of our customer acquisition funnel, identifying trends and driving opportunities from ideation into production
  • Corridor focus – deploy highly targeted campaigns to make the best use of rich first-party data, leverage look-a-like discovery and propensity tools to deploy retention and acquisition with a keen focus on ROI


Key Requirements

  • A minimum of 5 years of online acquisition marketing experience in a direct response market (e.g. transactional financial services, gaming, shopping, holidays) with at least 5 at a senior decision-making level 
  • Power user of Google Adwords, Paid Social, Display (RTB, Direct buy), and Affiliation
  • Experience with advertisement tools such as Galileo, Doubleclick, Kenshoo, Sem Rush, Admetrics, Adservers, etc
  • Understand how to use Customer Lifetime Value to drive profitable growth
  •  Experience in developing and implementing international digital marketing strategies
  • P&L and/or budgetary responsibility for an international marketing budget (£2m - £5m)A record of meeting and/or exceeding budget targets
  • Demonstrable success at negotiating and delivering online partnerships to drive growth
  • Entrepreneurial with some measured risk-taking and/or growing businesses in competitive markets
  • Experience in managing online agencies and enjoys holding them to account

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