Traditional banks in Europe and the UAE are increasingly offering cryptocurrency services directly through their mobile apps, signaling a shift in how digital assets are accessed by everyday investors. Institutions like France’s BPCE and the UAE’s RAKBANK are leading the way, integrating crypto trading within familiar banking platforms to make it easier and safer for customers.
BPCE’s phased rollout in France
BPCE, the country’s second-largest banking group, recently launched crypto trading for about two million users across four regional banks. Customers can buy, sell, and hold Bitcoin, Ethereum, Solana, and USDC.
By 2026, BPCE plans to extend this service to all 12 million retail clients. Trades are managed by Hexarq, a licensed subsidiary, ensuring assets remain within a regulated ecosystem. The service charges a monthly fee of €2.99 and a 1.5% trading commission, providing convenience and security in exchange for slightly higher costs than standalone crypto exchanges.
RAKBANK brings crypto to the UAE
In the UAE, RAKBANK partnered with European crypto platform Bitpanda to offer customers direct access to eight major cryptocurrencies, including Bitcoin, Ethereum, Solana, and XRP. Regulated by Dubai’s Virtual Assets Regulatory Authority (VARA), the service emphasizes safety and ease of use.
Customers no longer need to navigate complex crypto exchanges or manage private keys, allowing first-time investors to buy crypto as easily as paying a bill. The bank is also developing educational content to help users understand the risks and realities of digital assets, making it easier for those new to investing.
Why banks are adopting crypto
Banks are responding to rising customer demand, competition from fintech companies, and evolving regulatory frameworks. By offering crypto services in trusted apps, banks reduce the trust gap left by exchanges, attract younger investors, and provide a safer entry point into digital assets.
While fees may be higher and markets remain volatile, this integration marks a growing convergence of traditional finance and cryptocurrencies, paving the way for broader adoption globally.
