Marketing Specialist - (10306)

  • Location: Germany, Frankfurt
  • Hours: 40 Hours per week
  • Job Type: Permanent, Full Time
  • Salary: Competitive EUR
  • Posting date: 07 Jul 2021

We are currently recruitment for a Marketing Specialist to be based in Frankfurt, Germany. In this role, you will be responsible for the execution and monitoring of the Germany marketing plans across various channels, ensuring all offline media initiatives, partnerships and events are delivered/executed on time and to budget.

Reporting directly into the Country Manager for Germany, it is your role to assist the Country Manager with the execution of all marketing related tasks on a daily basis as well as liaising with internal and external stakeholders. 

Role details:

  • Prepare geo targeted marketing campaigns and customer targeted initiatives to pre defined diasporas
  • Monitor, control, and report on marketing campaign KPIs to Germany Country Manager and share outcomes with key stakeholder (e.g. NEA Marketing Manager)
  • Be the touch-point for all local marketing initiatives for local and cross functional global colleagues and partner especially central marketing functions
  • Drive general retail branding initiatives and support local sales teams in rolling out dedicated branding initiatives.
  • Drive new relationships within brand-relevant ethnic communities to ensure that Small World Money Transfer is a well-known brand amongst different diasporas in Germany.
  • Research new media partners in Germany: local magazines, newspaper, radio, TV, billboard sign companies and others
  • Be the ear-to-the-ground and gateway to the German consumer landscape, reporting on trends, sentiments and broader societal topics, informing & influencing critical business decisions.
  • Think strategically about where our brand should be promoted
  • Work closely with the Global / NEA Marketing teams to bring innovative marketing plans to life, while ensuring that the narrative, messaging and creative assets are in alignment with the Global proposal.
  • Collaborate with the larger content digital marketing team for digital marketing initiatives
  • Watch the social media and traditional media landscape to stay up-to-date on the latest community activity.
  • Help translate Global campaigns from English to German keeping the same tone of voice and feel of original message.
  • Keep track of Marketing expenses, invoices and payments and report back to the Country Manager Germany 

What we're looking for: 

  • Bachelor’s Degree in Marketing, Communications, Business Administration or related field; combination of education and experience will be considered
  • Written and verbal fluency in English and German (Fluency in another European language is a plus)
  • 3 + years experience working across all marketing functions is preferred
  • Positive and friendly attitude, proactive and dynamic, being able to coordinate multiple requests at the same time
  • Experience in Geo targeted Marketing, Retail Marketing
  • Necessary Experience in ethnic marketing or multicultural marketing is an advantage
  • Responsiveness even when working on multiple projects at the same time 
  • Digital marketing experience is an advantage (Webpage, Advertising, Social Media campaigns
  • POS branding experience
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