A Black Friday for customers with friends and family in Nigeria

23 Nov 2020 - Category: Blog /
Black Friday 2020

 Originally a tradition in the US, Black Friday has marked the first official day of “Christmas shopping season” in the US since 1952. However, it’s only more recently that the term Black Friday has been used.

So, what is Black Friday? And why is it relevant if you want to transfer money to Nigeria? Read on to find out about Small World’s limited time offer.

What do I need to know about Black Friday?

Celebrated on the Friday after Thanksgiving in the US, this year Black Friday falls on Friday 27 November. Although across most of the US it isn’t an official holiday, in many parts of the country (like California) it is a day off for state government employees and many schools and other employers choose to take a four-day holiday over the Thanksgiving weekend that includes Black Friday.

Therefore, it has become much more than just the first day of the Christmas shopping season: it has also been the busiest shopping day of the year since at least 2005 [ Wikipedia]. Retailers have taken advantage of this by running offers and sales that often start at midnight on Thanksgiving.

And now, the enthusiasm for Black Friday seems to be going global.

In the UK in 2019, retail sales on Black Friday increased by 348% compared to the previous year and spending was forecast to reach 8.57 billion British pounds. Furthermore, the average spend per person in 2018 was a whopping 346 pounds [Statista]. It’s an opportunity to get a bargain for loved ones’ Christmas presents.

A move from retail to services and money transfer 

As Black Friday has swept the world, it is not only retailers that are offering deals. Mobile and internet providers have been jumping on the bandwagon for a number of years, but now money transfer sites, like Small World, are also taking the opportunity to offer their customers an even better deal for a limited time.

Small World’s Black Friday money transfer promotion 

With Christmas in Nigeria for many being such a family affair, often involving a lot of travelling to see relatives, now is a great time to be sending money home.

On Black Friday, 27th November, Small World is offering an exclusive deal for our customers who do want to send remittance to Nigeria in the run up to the festive season.

This is for any of our customers sending money to Nigeria from the UK and Ireland, Nordic countries and Italy, between 10am and 2pm.

All transfers at this time will be subject to a very special promotional rate that you do not want to miss. If you are planning on sending money home to loved ones over the next few weeks, as many people are, you will want to make the most of this gift from us. The deal will be repeated on Cyber Monday (Monday 30 November) from 10am to 2pm.

As soon as the time window is over, the promotion will end.

Black Friday 

This year, the spending over Black Friday weekend in the UK is expected to hit £7.5bn but there is a huge projected shift to online shopping. Over three quarters of revenue is expected to be generated through digital purchases. This is vastly different to previous years, where in-person shopping has dominated the Back Friday sales.

And what about Cyber Monday?

Cyber Monday is a more recent addition to Black Friday: a purely online event. According to techradar, the term was coined in 2005 to promote online shopping. It was originally intended to help smaller retailers compete with the big names who were promoting their Black Friday deals. However, most of them now offer Cyber Monday deals now too.

Don’t forget, the Small World limited promotion for remittance to Nigeria is running on Cyber Monday as well as Black Friday.

How to send money to Nigeria 

You can make a money transfer to Nigeria by visiting a Small World agent in person, by downloading the Small World app, or registering on our website.

Your recipient can choose to receive the money in one of three ways:

  1. Bank deposit: Send money direct to a bank account
  2. Anywhere pickup: All our locations are available to pick-up the money, and your recipient can choose the most convenient one for them
  3. Cash pick-up: Send money for cash pick-up - click here to see all the collection locations

And don’t forget your first digital transfer is always fee-FREE.

The most popular ways to send money to Nigeria:  

  • Cash pick up  
  • Bank deposit   
  • Anywhere pick up  

Our main partners in Nigeria are Polaris Bank, Fidelity, First Bank, GT Bank, access, UBA. 

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