Warren Buffett’s 90% Investment Rule Returns to Focus Over AI Bubble Fears

October 13, 2026 by Miles Harding
Warren Buffett's 90% Investment Rule Returns to Focus Over AI Bubble Fears

Artificial intelligence has helped push US stocks to new heights, but concerns about a possible market crash are growing. Rising valuations among major technology companies have raised questions about whether investor enthusiasm has gone too far. As fears of another dot-com-style bubble emerge, Warren Buffett’s long-term investment strategy offers an alternative to chasing expensive AI stocks.

AI valuations raise concerns

The S&P 500 has enjoyed several strong years, gaining 24% in 2023, 23% in 2024 and approximately 16% in 2025. Meanwhile, the technology-heavy Nasdaq Composite rose 43%, 29% and 20% during those respective years. Both indexes continued climbing in 2026, largely supported by enthusiasm surrounding artificial intelligence. However, much of this growth depends on a relatively small group of technology giants, leaving the broader market exposed to potential losses.

One warning sign is the cyclically adjusted price-to-earnings (CAPE) ratio, which currently stands near 41 compared with its historical average of around 17. Such elevated valuations have appeared during previous periods of market speculation, including the dot-com bubble. Investors now face a familiar question: can AI-related earnings justify these prices, or has excitement pushed valuations beyond reasonable levels?

Buffett’s long-term approach

Rather than attempting to predict market crashes, Buffett has consistently recommended low-cost index funds for ordinary investors. Back in his 2013 Berkshire Hathaway shareholder letter, the billionaire explained that 90% of his wife’s trust should be invested in a low-cost S&P 500 index fund, specifically recommending Vanguard.

Berkshire Hathaway later purchased 43,000 shares of the Vanguard S&P 500 ETF (VOO) in 2019, reflecting this investment philosophy. Historically, the S&P 500 generated annualised returns of approximately 10% between 1928 and 2025. Nevertheless, diversification cannot eliminate market risks. A sharp decline in major AI companies would still affect VOO because those businesses represent substantial portions of the index.


Miles Harding

Miles Harding

1001 Articles

Miles Harding is a financial journalist and market analyst with over a decade of experience covering global markets, investment trends, and personal finance. Known for breaking down complex economic issues into clear, actionable insights, Miles has written for a variety of leading publications and online platforms. When he’s not dissecting stock charts or analyzing economic policy, he enjoys exploring new tech startups, reading history, and hunting for the perfect cup of coffee.

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